(NIL & Professional)
Athlete Marketing & Management.
At MXL, we partner with athletes who are building more than a name on a jersey — they’re building a legacy. Our approach blends elite career management with sophisticated brand strategy, powerful storytelling, and long-term business development. We handle the full ecosystem so you can stay focused on performance while we elevate your presence, influence, and financial future.
What We Deliver.
Career & Brand Strategy
Positioning, media coaching, and image development to stand out in sport and culture.
Sponsorships, NIL & Endorsements
We secure aligned, high-value opportunities for collegiate and professional athletes.
Contract Negotiation & Management
Handling all contracts, renewals, and compliance so athletes can focus on peak performance.
Content Development & Media Production
Producing athlete-led content that tells a story and attracts sponsors.
Education & Financial Literacy
Tools and guidance for smart wealth building, investing, and long-term financial security.
Business Formation & Ownership
Support for launching personal brands and businesses with full control and equity protection.
Training, Travel & Lifestyle Support
Executive-level logistics and coordination so you stay focused on peak performance.
Digital Strategy & Social Growth
Professional content management and fan-engagement strategies that scale influence.
Our Promise.
We combine sports, culture, media, and business to shape athletes, influencers, and creators into powerful brands with lasting influence. We don’t just manage careers; we elevate talent into legacy brands that succeed everywhere.
