About MXL
Sports & Entertainment.
MXL Sports & Entertainment is a full-service marketing and management firm representing elite athletes, creators, and influencers who define culture on the field, on screen, and online.
What We Do.
Our management services go well beyond contracts. We handle career development, brand partnerships, NIL guidance, travel planning, and long-term growth strategies, ensuring each client’s journey is both profitable and sustainable. On the marketing side, we bring decades of expertise in brand strategy, digital marketing, and creative production, with experience creating campaigns for athletes, influencers, startups, major corporations, and emerging creator-led brands.
We operate at the intersection of sports, entertainment, and creator culture, offering top-tier representation that transcends traditional approaches. Whether it’s negotiating groundbreaking partnerships for professional and NIL athletes or building global brands around leading creators and influencers, MXL focuses on turning talent into enduring legacies.
“ At MXL, talent is the foundation — but strategy, ownership, and relentless execution create icons. “
Our Philosophy.
Through premium content creation, data-driven strategies, and innovative storytelling, MXL helps athletes, influencers, and creators expand their influence, increase earnings, and elevate their personal brands into successful businesses. We combine the precision of athlete management with the innovation of creator marketing, developing personalized strategies that boost performance, partnerships, and profitability.
How We Work.
Our approach is highly personalized, collaborative, and focused on sustaining long-term growth. We first align with your objectives, craft a comprehensive brand and business strategy, and then handle the execution from start to finish. Whether it’s finalizing key partnerships, creating premium content, developing fan communities, or launching scalable projects, we work with relentless focus and clear strategy. We avoid distractions — instead, we build systems, structures, and narratives that grow with you.
Our Commitment.
We deliver excellence without compromise. Every client receives unwavering support, strategic accountability, and a long-view roadmap built around purpose, discipline, and ambition. We don’t measure success by short-term hype — we measure it by the legacy you build and the future you own.
. At MXL, we don’t just manage talent.
We build icons.
